‘DoubleTyme’ evolved from a small business known as RC Enterprises. RC Enterprises was the consulting firm of Robert (Bob) Clyatt in the mid-80’s. While working with a manufacturer, marketing to the Army Air Force Exchange Service (AAFES), a more practical name was developed to better represent the military items. ‘DoubleTyme’ with its unique spelling, was created doodling on a napkin, over a cup of coffee.
As the Personal Computer era commenced, the now familiar timed hourglass as the logo, and the phrase “We’re Workin’ Twice As Hard For You!” were adopted.